Privacy Policy

A legal disclaimer

At ERIKES, we respect your privacy and are committed to safeguarding your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit www.erike.co.uk (the “Site”) or create an account.

By accessing or using the Site, you confirm that you have read and understood this Privacy Policy and that you consent to the practices described herein. If you do not agree, you must immediately stop using the Site.

Privacy Policy

1. Information We Collect

We may collect and process the following categories of information:

Personal Information: name, email address, phone number, billing address, shipping address, payment details, and login credentials.
Account Information: details provided when creating a profile, including preferences, saved items, and purchase history.
Transaction Information: records of orders, payments, returns, and exchanges.
Technical Data: IP address, browser type, device identifiers, operating system, and cookies.
Communications: emails, messages, or correspondence with ERIKES.

We only collect information that is necessary for the operation of the Site, provision of services, and compliance with applicable law.

2. How We Use Your Information

Your personal data may be used for the following purposes:

To process, confirm, and fulfill your orders.
To manage your account, preferences, and saved settings.
To provide customer support and respond to your inquiries.
To improve the Site’s functionality, content, and user experience.
To send service-related updates (e.g., order confirmations, delivery notifications).
To send marketing communications, only where you have expressly consented.
To comply with legal, regulatory, and tax obligations.
To detect, prevent, and investigate fraud, unauthorized access, or misuse of our Site.

3. Sharing of Information

We do not sell or rent personal information. Your data may be shared only under the following limited circumstances:

Service Providers: with trusted partners (e.g., payment processors, delivery couriers, IT support, hosting providers) strictly for the purpose of providing services to you.
Legal Authorities: where required by law, court order, or to protect the rights, property, or safety of ERIKES, our customers, or others.
Business Transfers: if ERIKES undergoes a merger, acquisition, or asset sale, customer information may be transferred as part of the transaction.

Any third parties processing your data are contractually obligated to handle it securely and lawfully.

4. Data Security

We implement strict technical, organizational, and administrative measures to protect your personal data, including SSL encryption, firewalls, and access controls.
While we take all reasonable precautions, no method of transmission over the internet or electronic storage is 100% secure. You acknowledge that ERIKES cannot guarantee absolute security.
You are responsible for keeping your account details confidential. ERIKES is not liable for unauthorized access caused by your failure to secure your credentials.

5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required by law (e.g., tax or accounting obligations).
Once data is no longer required, it will be securely deleted or anonymized.
You may request deletion of your account and personal data at any time, subject to our legal and contractual obligations.

6. Your Rights (UK GDPR Compliance)

As a UK or EU resident, you have the following rights:

Right of Access – request a copy of the data we hold about you.
Right to Rectification – request correction of inaccurate or incomplete data.
Right to Erasure – request deletion of your data, subject to legal or contractual obligations.
Right to Restrict Processing – limit how your data is used in certain circumstances.
Right to Object – object to processing of your data, including direct marketing.
Right to Data Portability – request transfer of your data to another service provider.
Right to Withdraw Consent – withdraw consent to marketing communications at any time.

Requests can be made by contacting us at privacy@erike.co.uk. We will respond within the legally required timeframe.

7. Cookies & Tracking

Our Site uses cookies and similar tracking technologies to enable functionality, analyze traffic, and improve your browsing experience.
Essential cookies are required for the Site to operate and cannot be disabled.
Non-essential cookies (e.g., analytics, marketing) require your consent. You may manage your preferences through your browser or our cookie banner.

8. Children’s Privacy

ERIKES does not knowingly collect or process data from individuals under 18 years old.
If we discover that we have inadvertently collected personal data from a minor, it will be deleted immediately.

9. Changes to This Privacy Policy

ERIKES reserves the right to amend or update this Privacy Policy at any time. Updates will be posted on www.erike.co.uk with the revised “Last Updated” date. Continued use of the Site after updates constitutes your acceptance of the revised Policy.

10. Limitation of Liability

ERIKES shall not be liable for any unauthorized access, disclosure, loss, or misuse of personal data beyond its reasonable control.
By using the Site, you acknowledge that you provide your personal data at your own risk, subject to the safeguards set out in this Policy.